MINDEN, NEBRASKA (January 3, 2017) — Chris Bertrand of Hastings, Nebraska has joined AgVenture Pinnacle (AVP) of Minden, Nebraska to serve southcentral Nebraska customers as their AgVenture Yield Specialist. Bertrand, a native of the region, brings 13 years of professional agronomic experience to the growing Regional Seed Company.
AVP Manager, Jeremy McCroden, said, “Chris is a very sharp seed professional who brings us a practical background in row crop farming and ag retail. His history in seed, crop protection and fertility, along with his knowledge of the local area makes him a great resource for our customers and our company. We expect him to make great contributions to the profitability of southcentral Nebraska farmers.”
McCroden reports that AVP has continued its steady growth across Nebraska, northern Kansas and eastern Colorado. “Our focus on seed is making a positive difference on our customers’ bottom lines. We carefully select hybrids and varieties that are specifically adapted to our local soils, crop environments, and production management practices. Our seed quality standards are second to none. When customers start with the right seed in the right growing environment, they have an advantage from the start.”
But it doesn’t end with the seed sale, according to McCroden. “We work with our customers throughout the year to educate, inform and encourage them to use the latest production management techniques that maximize their profitability on every acre. Our Maximum Profit System™ has helped our customers dramatically increase yields, lower per bushel costs and improve overall profitability on every acre. Through our AgVenture University program, we present the cutting-edge techniques that make a difference in high-yield production strategies. As a result, our customers succeed, and our company continues to grow. It’s an exciting synergy with great potential to further enhance our customers’ profitability across the region.”
Bertrand said the combination of the seed, the support provided to customers, and the team at AVP is nothing short of inspiring. “My passion is seed. The seed products we offer are specifically selected for and adapted to the unique growing environments of our area. It’s a holistic approach to making seed choices, and doing what it takes to maximize their potential. I am proud to be part of the AVP team. I look forward to helping our customers realize the benefits of this integrated approach.”
Bertrand and his wife, McKenzie have three children. They reside at Hastings, Nebraska.
AgVenture, Inc. is the nation’s largest network of independently owned regional seed companies. AgVenture provides this growing network of Regional Seed Companies with seed products meeting exacting standards for quality, together with leading-edge genetics and technology. Since 1983, this unique marketing approach has allowed each individual company to match the hybrids and varieties it sells to the specific needs of the geographical area it serves. Combined with professional seed representation at a local level, AgVenture strives to help every grower realize more profit from every field.