MPS In Action Blog

Your Blog for Farm News and Information

Welcome to the MPS In Action blog, your AgVenture Seed Company link to the latest in news, information and education from across our independent Regional Seed Company network and the industry as a whole. Check this space often for the latest tips to increasing production and profit on your farm.

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June 11, 2015

KENTLAND, INDIANA (June 9, 2015) AgVenture Wehmeyer Seed Company is pleased to announce its expansion into east central Missouri. Based in Mascoutah, IL, Wehmeyer Seed is a regional seed company producing and distributing high quality seed for farmers in the Midwest. Growing profitable crops is their business, and according to Sales & Marketing Director, Matt Wehmeyer, strong product performance coupled with year-round in-field professional seed support is driving company growth. Wehmeyer said, “As we expand into Missouri, we are excited to welcome Shane Nicks as our District Sales Manager and Yield Specialist. Shane will bring our locally adapted, high yielding seed products to new customers looking to enhance their farm profitability.”

Wehmeyer added, “Shane brings an excellent understanding of commodity marketing having worked in the grain buying and futures marketing business. He has a strong farm background and knows the growing environment of east central Missouri well. He’ll be a great asset to our customers, sharing the value of the AgVenture® brand.”

A native of Owensville, Missouri, Nicks grew up on a crop and cattle operation. He holds a degree in Agricultural Business and a minor in Marketing from University of Central Missouri at Warrensburg.

Nicks said, “I’m very pleased to be working with AgVenture and the Wehmeyer family. With Dale’s past experience at MO Foundation Seed, their state-of-the-art seed facility, and ability to access top-of-the-line genetics with AgVenture, we are in a position to make a huge impact with Missouri farmers. I look forward to bringing these elite products and the Maximum Profit System™ to my home area.”

Wehmeyer said the company’s unique approach deploys local seed production, crop management and professional expertise together to make significant improvements in the field. “Our seed product lineup is truly impressive. Our ability to access seed specifically selected for and adapted to the Midwest means we come to the farm with hybrids and varieties that are ready to yield well in our growing environment. In addition, our Maximum Profit System is a comprehensive systems-based approach to dramatically increasing yields, lowering cost per bushel and improving overall profitability. Our customers’ success using this combination of high quality seed products, cutting-edge management, and the support of their AgVenture Yield Specialist has proven its success on fields across our area. We look forward to helping more customers advance their goals.”

AgVenture, Inc. is the nation’s largest network of independently owned regional seed companies. Based in Kentland, Indiana, AgVenture provides this growing network of independently owned and managed regional seed companies with seed products meeting exacting standards for quality, together with leading-edge genetics and technology. Since 1983, this unique marketing approach has allowed each individual company to match the hybrids it sells to the specific needs of the geographical area it serves. Combined with professional seed representation at a local level, AgVenture strives to help every grower realize more profit from every field.

June 10, 2015

KENTLAND, INDIANA (May 29, 2015) — AgVenture PureLine of Princeton, Illinois has welcomed Brett Meador as a summer intern. As part of this growing, independently owned and operated regional seed company, Meador is working on farms and with customers across northcentral Illinois.

AgVenture PureLine’s Todd Ashpole said, “It’s our objective to help Brett learn about many aspects of our business. Throughout this summer program, he’ll sharpen his skills, gain some new perspective and learn more about the seed and service that together help our customers maximize their profitability. We consider our interns the future of our business. It’s great to have a chance to mentor this way.”

Meador said, “Already, I’ve been immersed in learning, from testing seed depth, flagging some fields, and looking at Net Effective Plant Stands. It is great to get out and meet the customers, and learn from them what matters most in their fields. It’s been impressive to learn about AgVenture’s seed, tools and management techniques that can help maximize yields and profitability. I am really enjoying the values this company has and shares every customer.”

Last week Meador participated in AgVenture’s intensive two-day Summer Trainee and Intern program, part of a series of educational forums. AgVenture Recruitment and Training Lead, Nevada Weitl said, “We take intern and trainee education very seriously. Our goals are to fully engage our interns and trainees in our company values and culture, to support and enhance their practical agronomic skills, and to help them explore and refine the career path they are most passionate about. This is a very sharp class of young agriculture professionals. They are well on their way to bright futures in agriculture.”

The group is comprised of trainees and interns working with Regional Seed Companies across the country. Together they worked in classroom and in field settings to advance their understanding of what it takes to maximize profitability.

Meador, a Lena, Illinois native is the son of Rick and Mary Meador. He will be a sophomore at Iowa State University, where he is majoring in Agronomy, and is a member of Farm House fraternity.

AgVenture, Inc. is the nation’s largest network of independently owned regional seed companies. Based in Kentland, Indiana, AgVenture provides this growing network of independently owned and managed seed business owners with seed products meeting exacting standards for quality, together with leading-edge genetics and technology. Since 1983, this unique marketing approach has allowed each individual company to match the hybrids it sells to the specific needs of the geographical area it serves. Combined with professional seed representation at a local level, AgVenture strives to help every grower realize more profit from every field.

June 8, 2015

KENTLAND, INDIANA (May 27, 2015) — AgVenture ProfiSeed of Hampton, Iowa has welcomed Alyson Ries of Kasson, Minnesota as a summer intern. As part of this growing, independently owned and operated regional seed company, Ries is working on farms and with customers across northcentral Iowa.

AgVenture ProfiSeed’s Dale Fagner said, “It’s our objective to help Aly learn about many aspects of our business. Throughout this summer program, she’ll sharpen her skills, gain some new perspective and learn more about the seed and service that together help our customers maximize their profitability. We consider our interns the future of our business. It’s great to have a chance to mentor this way.”

Ries said, “I have been very impressed with AgVenture products and their commitment to each customer. Every AgVenture Yield Specialist is dedicated to helping their customers put together an entire cropping plan and a systematic approach to help increase yield, lower cost per bushel and dramatically improve profitability. I think that makes AgVenture unique. I look forward to working with area farmers and learning more about AgVenture seed products.”

Recently, Ries participated in AgVenture’s intensive two-day Summer Trainee and Intern program, part of a series of educational forums. AgVenture Recruitment and Training Lead, Nevada Weitl said, “We take intern and trainee education very seriously. Our goals are to fully engage our interns and trainees in our company values and culture, to support and enhance their practical agronomic skills, and to help them explore and refine the career path they are most passionate about. This is a very sharp class of young agriculture professionals. They are well on their way to bright futures in agriculture.”

The group is comprised of trainees and interns working with Regional Seed Companies across the country. Together they worked in classroom and in field settings to advance their understanding of what it takes to maximize profitability.

Ries is the daughter Roger and Brenda Ries of Kasson. In the fall, she will return to University of Wisconsin-Platteville, and plans to graduate in December with a degree in Agribusiness and a minor in Crop and Soil Science.

AgVenture, Inc. is the nation’s largest network of independently owned regional seed companies. Based in Kentland, Indiana, AgVenture provides this growing network of independently owned and managed seed business owners with seed products meeting exacting standards for quality, together with leading-edge genetics and technology. Since 1983, this unique marketing approach has allowed each individual company to match the hybrids it sells to the specific needs of the geographical area it serves. Combined with professional seed representation at a local level, AgVenture strives to help every grower realize more profit from every field.

June 5, 2015

KENTLAND, INDIANA (May 29, 2015) — AgVenture GroMor of Ames, Iowa has welcomed Brennan Manfull as a summer intern. As part of this growing, independently owned and operated regional seed company, Manfull is working on farms and with customers across central Iowa.

AgVenture GroMor Owner, Jim Groepper said, “It’s our objective to help Brennan learn about many aspects of our business. Throughout this training program, he’ll sharpen his skills, gain some new perspective and learn more about the seed and service that together help our customers maximize their profitability. We consider our interns the future of our business. It’s great to have a chance to mentor this way.”

Manfull said, “I have already learned so much. Working with Jim Groepper and Josh Seemann, I am getting a fantastic perspective of what it takes to provide exceptional seed and professional service together. Our sales training is unique because it is about working for and with the customer first and foremost. I am really enjoying learning about the seed products, how they are accessed, selected and adapted to this specific central Iowa environment. I look forward to working with customers and learning more throughout the summer.”

Recently, Manfull participated in AgVenture’s intensive two-day Summer Trainee and Intern program, part of a series of educational forums. AgVenture Recruitment and Training Lead, Nevada Weitl said, “We take intern and trainee education very seriously. Our goals are to fully engage our interns and trainees in our company values and culture, to support and enhance their practical agronomic skills, and to help them explore and refine the career path they are most passionate about. This is a very sharp class of young agriculture professionals. They are well on their way to bright futures in agriculture.”

The group is comprised of trainees and interns working with Regional Seed Companies across the country. Together they worked in classroom and in field settings to advance their understanding of what it takes to maximize profitability.

Manfull, a Cambridge, Iowa native, is the son of Bryan and Tami Manfull. He will be a senior at Iowa State University, majoring in Agricultural Business.

AgVenture, Inc. is the nation’s largest network of independently owned regional seed companies. Based in Kentland, Indiana, AgVenture provides this growing network of independently owned and managed seed business owners with seed products meeting exacting standards for quality, together with leading-edge genetics and technology. Since 1983, this unique marketing approach has allowed each individual company to match the hybrids it sells to the specific needs of the geographical area it serves. Combined with professional seed representation at a local level, AgVenture strives to help every grower realize more profit from every field.

June 3, 2015

KENTLAND, INDIANA (May 29, 2015) — AgVenture D&M, Kentland, Indiana has welcomed Rachael Lowe as a summer intern. As part of this growing, independently owned and operated regional seed company, Lowe is working on farms and with customers across northwest Indiana.

AgVenture D&M Owner, Mike Davis said, “It’s our objective to help Rachael learn about many aspects of our business. Throughout this summer program, she’ll sharpen her skills, gain some new perspective and learn more about the seed and service that together help our customers maximize their profitability. We consider our interns the future of our business. It’s great to have a chance to mentor this way.”

Lowe said, “The agronomy training is very exciting, detailed and helpful. I am learning how AgVenture works directly with their customers, and helps them develop a plan to deal with any issues Mother Nature throws at them. I have great respect for this company and their dedication to their customer service values. They really are committed to helping each customer gain more profitability from every field.”

Recently, Lowe participated in AgVenture’s intensive two-day Summer Trainee and Intern program which is part of a series of educational forums. AgVenture Recruitment and Training Lead, Nevada Weitl said, “We take intern and trainee education very seriously. Our goals are to fully engage our interns and trainees in our company values and culture, to support and enhance their practical agronomic skills, and to help them explore and refine the career path they are most passionate about. This is a very sharp class of young agriculture professionals. They are well on their way to bright futures in agriculture.”

The group is comprised of trainees and interns working with Regional Seed Companies across the country. Together they worked in classroom and in field settings to advance their understanding of what it takes to maximize profitability.

Lowe, a New Carlisle, Indiana native is the daughter of Daniel and Darlene Lowe. She will be a sophomore at Purdue University in the fall, majoring in Agricultural Economics.

AgVenture, Inc. is the nation’s largest network of independently owned regional seed companies. Based in Kentland, Indiana, AgVenture provides this growing network of independently owned and managed seed business owners with seed products meeting exacting standards for quality, together with leading-edge genetics and technology. Since 1983, this unique marketing approach has allowed each individual company to match the hybrids it sells to the specific needs of the geographical area it serves. Combined with professional seed representation at a local level, AgVenture strives to help every grower realize more profit from every field.

May 26, 2015

Dave Treinen is AgVenture’s General Manager, with 24 years of experience dedicated to the seed industry. His leadership skills provide AgVenture with planning, development, establishment and deployment of effective strategies and objectives. We caught up with Dave to discuss the AgVenture model and how it serves farmers at every level.

AgVenture has a unique model in that Regional Seed Companies (RSCs) select and sell seed specific to their region. How does this model serve growers?
RSCs are able to locally choose products, which allows them to understand the local needs of growers in their areas and select products that fit those needs. Once the right seed is selected, RSCs and AgVenture Yield Specialists (AYS) are able to work one-on-one with farmers to maximize their yields and productivity. So at the Regional Seed Company level, the way product decisions get made helps facilitate their ability to really hone in on the needs of growers in a local geography and place products and help them farm to the maximum potential.

How does this model contribute to grower success? 
When we go through our production planning, a lot of RSC owners are very passionate about the products they select. They sometimes are the only company who requests a product, but they’re able to get those products for their region. In a similar system at a larger company, they wouldn’t have the ability to do that.

When they’re making those decisions locally, the RSC owners have the opportunity to choose genetics and traits that work locally, and they take that message to growers. That resonates very well because farmers know that our Regional Seed Companies and AYSs are looking out for their needs and want to help them maximize productivity and bushels.

Along with that, I would say from a success side that there’s a lot of feedback on the positivity of our seed quality. Our focus on seed quality at AgVenture Inc., helps foundationally build our Maximum Profit System through Net Effective Plant Stands and field evaluations, and that starts with quality seed in the bag.

You mentioned the Maximum Profit System. How does this strategy play into the AgVenture model and help farmers grow a superior crop?
The Maximum Profit System means something different for every region. It means something different for every AYS and certainly every grower, because goals and objectives are different. But at the core, we want to help growers increase yields and APH and really push the envelope. We help them do that with Net Effective Plant Stand counts and in-season management with fungicide applications; we focus on seed quality and getting a consistent stand of plants; and we want to see those turn to full-producing ears. While the MPS system is very personal, it’s about wanting to push for productivity and push the status quo.

What are you doing at the corporate level to help ensure superior products and superior service?
One thing is that we facilitate training from several angles. We do agronomy training that helps support the basic crop and in-season management portion of our MPS strategy. And we facilitate training on the sales side to help our AYSs do their jobs effectively.

We also do national branding, so we’re out telling a story and providing our people with tools and messaging to help growers understand the value of the relationship with AgVenture.

We also maintain a broad choice of products and technologies — whether it be corn, soybeans, seed treatments, or traits and genetics. Our goal is to have a wide toolbox so our RSCs can choose products that fit into the MPS system and work in their areas. It really starts with seed quality, so we spend a lot of time working with producers and suppliers to get the highest quality seed possible for the execution of MPS in the field.

In your opinion, what are the most important reasons why the AgVenture model works?
Aside from our focus on great seed quality, we believe that local decisions are better decisions, so we trust our RSCs to make the best decisions for their regions. And the right execution of our MPS strategy is not just talk. We have proof that our concepts and our systems work. We’ve also got a lot of creative thinkers and there’s a lot of collaboration across geographies and across companies. There’s a lot of idea-sharing that makes our network stronger, we learn from each other and challenge each other to push the status quo.

May 18, 2015

Two teams from South Newton recently participated in the National Land Judging and Homesite contests near Oklahoma City, Oklahoma. Although all students are FFA members, one team participated in the 4-H division and the other team was in the FFA division.

The 4-H team placed 4th in the nation in both the homesite and land contests. Team members were Logan Glassburn, Kathryn Weiss, Darrin Shedrow and Daniel Shedrow. Glassburn placed 6th individually in the 4-H homesite contest and Weiss placed 10th in the 4-H land contest.

The FFA team placed 30th of 98 teams Team members were Morgan Winder, Ross Kindig, Devan Whaley and Will Fredrickson. Winder placed 40th of 370 in land judging and 16th of 60 in homesite judging. Attending as alternates were Alex Vitous, Grace Kindig, Austin Berenda and Chyenne Deno.

The two teams qualified for national competion by placing 5th in the state FFA contest and State Champions in the 4-H contest.

A big congratulations to all involved!


May 14, 2015
By Travis Michl

We’re right in the middle of planting out here, and so far things are going well. I’ve been working with a new AYS, Colt Halloran, in addition to Mike Davis and Brian Maxwell. Colt and Mike came out to my farm on our third day of planting corn and walked behind the planter, checking seed depth and spacing. They said I was a bit too eager, and the ground was a bit too tacky to plant. They like to stall you just by talking in your fields while the ground dries.

It’s been good getting to know Colt. I have high expectations for him because of all the great experience I’ve had with AgVenture in the past, and we talked about all the insights he can offer and tools we can use to have a great crop. They push me every year by suggesting ways to change the operation and make it grow. But I also push them by suggesting new things I’d like to try and asking how we can work together. I’m optimistic for this growing season, and with the great start we’re off to, I hope we get as good a harvest as last year.

May 14, 2015
By Jeff Morse

We’ve been going through a rough time lately. Two weeks ago today, my father of 93 years passed away. He was my business partner, my mentor and a big part of my life, and I feel lucky to have had a dad like him for so long in my life. So many people don’t get to have their dad with them near as much as I had mine.

He worked with me on my farm up to the end, as long as he could. He was very proud of the fact that he had grandsons that farmed, and myself. I guess he was proud of me too.

So right now we’re running way behind because we’ve been preoccupied the last few weeks. And we’ve had some sporadic rain. This morning we’re fighting with an anhydrous applicator yet, but hopefully in a couple hours here we’ll have it all running and in a couple days we’ll be up and planting corn.

Today we’re at the farm my son manages, which consists of a few hundred acres. We vertical-tilled the whole thing, and it’ll be mostly corn with a little bit of beans. (We vertical tilled all of our corn-on-corn fields this year, but we left our soybean fields alone). We avoided the showers on this particular farm, so it’s drier than others, and we’re pretty well done with our tilling now. In fact, my son is taking the vertical tillage machine home and unhooking it so we can hook up the planter. So we’ll be ready when the sun comes out.

I’ve been talking with my AYS Denny frequently — just this morning in fact. He knows we’re behind, but we’re just talking about when I can be done with corn, because he’ll have beans for me when I need them. As always, he says there’s no use getting out there when it’s muddy and the ground’s unfit. There’s plenty of time yet to plant.

Tags: planting, 2015, iowa

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