In my new role, I’m excited to explore how precision farming impacts yield. On both our planter and in our combine, we’re able to track each seed almost to the seed level — and people don't think of it that way, but that'’s the way we'’re looking at it. There’s so much potential to grow smarter by getting the exact right seed for your fields and nurturing it in the right way so that it reaches its full potential.
I recently announced a new opportunity with AgVenture that I’m very excited about. We're going to be utilizing our farm a lot more for testing, consulting and yield checks using AgVenture hybrids and management practices. We can afford to do new things because we have a small footprint — with 750 acres, we can handle a lot of testing and fine-tuning to get that true net effect.
Matthew Paul recently joined the AgVenture family, taking over the role of general manager. We sat down with him to talk about his background and what he’s looking forward to most about working with AgVenture.
Hey Matthew, welcome to the team! Before joining AgVenture, what was your career background?
We’re just getting our cropping plan started for 2015. We’re not making any major adjustments for next year — no big crop switches. While I’d be lying if I said I wasn’t worried about the market, I can’t see any economic reason to be planting corn on corn. So we’re pretty much going to rotate everything out.