By Bethany Kroeze | AgVenture Marketing and Communications Specialist
Said a wise marketer one day: “If we don’t know what makes us different and how our brand or products and services add value, then why would someone choose us?"
That wise marketer happens to be Gene Kassmeyer, who took the role of AgVenture General Manager in 2018. At that time, this question was one he felt needed to be addressed to grow brand recognition across the country. Along with the leadership team, he set out to more clearly define who AgVenture is and why we are important to American farmers.
We are a seed company with a different approach to help you produce more bushels.
Plenty of brainstorming, lively discussions and weeks of rumination led to this message. But what does it really mean? We wanted to break down this new message for you, our most valued customers, in hopes that you more clearly understand what our brand and our people are striving for each and every day.
At AgVenture, we pride ourselves on offering farmers localized product decisions, a higher focus on seed enhancements and truly local ownership, knowledge and support.
Our Regional Seed Companies (RSCs) and AgVenture Yield Specialists (AYSs) support and work with farmers year-round to ensure they are producing the best yields and collecting the most profit. We call it the Maximum Profit System™ — our systematic approach to selecting, placing and managing seed. When you choose to plant AgVenture corn, soybeans, alfalfa, sorghum and/or sunflowers, you are getting more than just a bag of seed. You are getting dedicated, experienced support, 365 days a year.
Behind the scenes, our product and agronomy experts and your local RSC owners are working ahead to make sure you have the best products for your local conditions and soils. Each AgVenture RSC creates their own product portfolio, selecting hybrids and varieties that have proven performance in their local area.
The products in each RSC’s seed guide are chosen for more than just their local performance. Before adding a product to their lineup, that product has proven its quality in countless rounds of rigorous testing and its yield has been measured in different territories, conditions and soils. Our product team travels the country year after year to walk plots and spends weeks studying research data. Before our team sees products, they are vetted by Corteva Agriscience, our parent company and the largest pure-play ag company in the world. Each RSC also takes advantage of multiple opportunities to see products in plots prior to selecting their portfolio.
We know that only high-quality seed can produce a high-yielding harvest, so our seed goes through an extensive range of testing, beyond industry requirements, at multiple levels: by Corteva, AgVenture and your local RSC. We don’t settle for the average testing and we don’t settle for the average seed treatment. With our inside access to the industry’s best seed treatments, our seed treatment provides the highest level of disease, insect and pathogen control. That means your seed is protected better from more elements than before.
We do all of this so that you are confident you have the right products for each of your fields. So, when your AYS suggests a hybrid for your farm, you can rest assured that each product has been hand-selected to bring the best benefits to you. They aren’t just shipped a semi full of seed and told to sell whatever they find on board. Each product is chosen with a specific customer or field in mind.
Our focus on true localization goes beyond just selecting the best seed for your acres. It also means year-round support, from planning to planting to harvest and every day in between. AgVenture Yield Specialists have this title because they are specifically focused on increasing yield, and they work with farmers on each factor that affects yield in order to continually achieve more than the previous year.
In our work to define “Who is AgVenture?” we made sure to note that we’re more than just locally selected products with exceptional quality and industry-leading seed treatments. Our RSCs are truly local small businesses, completely invested in your community. When you purchase seed from your RSC, you are supporting local people, local values and local service.
So that’s it. That’s what makes AgVenture different.
We are a seed company, powered by a global research and technology engine, that utilizes a different and unique approach to help YOU produce more bushels.